Types of Graphic Design
As previously stated, various types of graphic design exist that businesses, educational institutions, and ordinary people use daily. They include but aren’t limited to the following:
Graphic design traces its origins to editorial graphic design. As a result, the editorial graphic design remains a crucial part of the graphic design world today. Editorial design refers to designing visual elements for printed publications, like newspapers, magazines, books, etc. However, times have changed. The digital age has ushered in a revolution, forcing printed editorial publications to go online. Today, you’ll see that every newspaper has an accompanying website. Some have also completely foregone print and shifted their attention online. Moving online has created new opportunities for editorial design.
Editorial design is crucial because it helps set the tone for a publication. In addition, well-executed editorial design can also amplify the written word’s effect. For instance, think about the last book you purchased and loved. What was the first thing that gravitated you towards the book? People often purchase books because they find the book’s cover design interesting. The cover design prompts them to read the blurb, amplifying their interest and forcing them to purchase the book.
Packaging design is another type of graphic design. It’s highly coveted by corporations and individuals. For instance, think about the Coca-Cola can. The can is distinctive because of its design elements. You can immediately identify a Coca-Cola can even if you see it in movies or other visual mediums because it has become so iconic.
Packaging design is crucial for organizations because it helps their products reach more customers. Let’s assume you walk into the chocolate section of a department store. You see three chocolate bars from different companies. One has an inexplicable design featuring bugs, while the second chocolate bar has luscious chocolate bubbles and a milk jar next to it. Finally, the last chocolate bar has no design elements except the product’s name on it. Which chocolate bar do you choose? You’re likely to disregard the last chocolate bar because of its lackluster design. The first chocolate bar might grab your attention, but you’ll ultimately opt for the second chocolate bar.
Textile and Surface Design
Textile graphic design is also growing more popular. Textile graphic designers generally create designs for fabrics, wallpapers, carpets, furniture, and clothes. It’s also not uncommon for textile graphic designers to print or create textiles themselves.
Textile design is a complex sub-field of graphic design. It requires you to understand color theory, color hierarchy, and fundamental design principles. In addition, textile graphic designers must also understand the realm of possibilities using different dyes and fabrics because the material affects the design’s final look.
The internet has made infographics more popular than ever. Infographics present data or information visually. They usually involve 2D design elements. However, some infographics also use interactive elements on websites. A well-designed infographic can communicate a simple message easily.
Some graphic designers specialize in creating typography. Typography often includes designing fonts and typefaces. In addition, it also includes creating custom lettering, digital typography assets, and selecting fonds for brands to use.
People use words to communicate. Hence, type designers aren’t only demanded by corporations. For instance, you’ll often see people get a type designer to create a customized font for their wedding invitations.
Illustration design is another popular sub-field of graphic design. Illustrations are everywhere, from movies and children’s books to websites and social media. Graphic designers will often create illustrations for brands to help them with their social media strategy; likewise, They’ll often work with their marketing teams to create interactive media and videos for websites. Illustrations are prevalent everywhere. Most graphic designers creating illustrations work with numerous advanced tools like Photoshop, Adobe Illustrator, or Procreate. You’ll want to master these tools if you’re interested in creating illustrations.
Businesses and organizations often want to cultivate a brand identity. Brand design is crucial in doing so because it helps set guidelines and best practices for a company to use branded materials to create a brand identity. Brand designers use visuals and text to convey an organization’s personality, tone, and message to the audience.
Using graphic design to convey a brand’s identity isn’t straightforward. But graphic designers manage to do so by executing a nicely crafted design. Think about organizations with iconic brand designs. Apple, McDonald’s, Starbucks, and many others have successfully used brand design to create a distinct yet lasting brand identity in people’s minds. You can likely recognize Starbucks immediately by looking at its logo and brand colors. Many people often think this is coincidental, but it’s not. Brand designers put their hearts and souls into creating a distinct brand image for organizations.
Typical brand design work includes:
- Designing logos and providing instructions on how to use them
- Designing a company’s letterhead, icons, and various illustrations
- Selecting brand colors and providing instructions on their usage
- Developing or selecting fonts and typography for organizations
- Creating templates tailored to the brand’s guidelines that other departments like marketing use
Brand design is a rapidly evolving field. Technological advancements have opened new avenues for businesses to engage with their audience. In addition, these advancements have also created new channels for organizations to use when targeting customers.
Marketing design is also extremely crucial in the business world. It refers to the graphic design used in marketing campaigns and initiatives. Graphic designers often collaborate closely with marketers to help them convey their intended message in more colorful and appealing ways. As a result, it’s not uncommon for graphic designers to work on small projects like designing a newsletter’s theme. Likewise, they’ll also work on large-scale projects like designing promotional booths and print materials for trade shows and conferences.
While marketing design and brand design share some similarities, their intended goal is different. The brand design revolves around creating a brand identity using visuals. Meanwhile, marketing design revolves around communicating a specific message creatively and effectively.
Marketing designers often work with organizations on various projects, including:
- Email layouts
- Newsletter designs
- Billboard and other signage
- Print advertisements
- Trade show booths
- Physical mailers
- Website elements
Fundamentally, web design and graphic design are very different. However, many graphic designers work on websites to help create visuals that attract an audience.
Designing a website is easier said than done. Most websites today require web design to perform well in search engine rankings. Your website won’t perform or rank well if its design is lacking. Website design not only impacts the audience but also affects search engine rankings. Search engines often focus on dwell time, meaning your website won’t rank well if people don’t spend significant time on it.
Therefore, websites today must be interactive and feature great design to captivate audiences. Web designing is different because web designers need great artistic skills, but they also require experience with user interface designing and user experience.
Web designers also work on numerous projects, including but not limited to the following:
- Developing icons and buttons
- Creating images, illustrations, and animated graphics
- Designing website layouts
- Creating interactive design elements for websites
- Designing videos and gifs
- Optimizing visual elements to perform well on all browsers and devices
- Working with web development, UX, UI, and marketing design teams to improve the experience for website visitorss
Master Graphic Design with Tutorjoint
Graphic design has become more important than ever in the digital age. The internet and technological advancements have created new channels for marketing and sharing information. These channels, such as social media platforms, support digital illustrations, videos, and interactive elements. As a result, graphic design has become particularly essential in today’s world.
Organizations aren’t the only ones relying on graphic design. People also like graphic design to help convey their message visually.
Graphic design isn’t something students learn until high school. While the internet is an excellent resource to help you get started with graphic design, it can also confuse many students. Many people think they can learn graphic design by themselves. However, that’s rarely the case because they get stuck and need assistance. Luckily for you, we’ve got you covered.
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Homework is never fun. It doesn’t matter whether you’re an elementary school student or a graduate student pursuing your doctorate. You’re unlikely to enjoy homework, and no one can blame you.
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